Development
The potential collaboration between Vijaya Productions and Ajith Kumar was reported in November 2011, with speculation suggesting that Venkata Ramana Reddy wanted to commemorate his late father B. Nagi Reddy's 100th year since birth with a film project. Siva, who had made his debut in Tamil films with the2011 film Siruthai, was noted as a potential candidate to direct the film, while Anushka Shetty was initially reported to play the female lead role.[2] Subsequently, in early December 2011, Ajith signed on to play the lead role in the venture, with a poster released confirming Siva's participation, noting that Vetri and Yuvan Shankar Raja would be cinematographer and music composer, respectively.[3] Devi Sri Prasad later replaced Yuvan, while Kasi Vishwanathan was signed as editor and Bharathan and Boopathy Raja as story writer. Production for the film was put on hold until Ajith completed Billa 2 (2012) and a significant portion of Arrambam (2013). The film was widely publicized for a 2014 release coinciding with Thai Pongal.
Casting
Alongside Ajith, it was noted that four young actors would appear as his brothers in the venture. Vidharth, who rose to fame with his role in Mynaa, was signed on for the film after discussions with Prasanna were unsuccessful.[4] Suhail Chandhok, brother of former Formula One racer Karun Chandhok, was signed on for a role after Ajith was impressed with a short film that Suhail had featured in.[5] [6] Munish, who appeared in Naanga, and Bala were also selected to play Ajith's brothers. Santhanam, who featured in a pivotal role in Siva's previous film, was also chosen to play a supporting role in the film. Tamannaah was chosen to play Ajith's pair[clarification needed] in the film, marking her comeback to Tamil films after a three-year sabbatical. Vishakha Singh was approached to play Vidharth's pair in the film but her refusal subsequently meant the producers opted for Manochitra, who was previously seen in Aval Peyar Thamizharasi (2010), while Abhinaya was signed for another lead role.[7] Vidyullekha Raman was signed to be Santhanam's pair for a third film.[8] Jayaprakash, Jayaram and Rajeev Govinda Pillai were also initially reported to be a part of the cast, though a later press release did not confirm their participation.[9] Kannada actor Avinash agreed to play a character "who, due to poverty, has become vengeful and is willing to do anything wrong for his own benefit".[10]
Filming
A press note was released on 4 April 2013 announcing the start of the filming stage of the project, whilst also clarifying the cast and crew.[11] The first schedule for the film began the next day in Hyderabad and went on for two weeks and more. The film was initially rumoured to be titled as Vetri Kondaan or Vinayagam Brothers before finally confirming Veeram, squashing all rumours. Veeram shoot was completed on 2 November 2013.[12]
Music
The film's soundtrack was composed by Devi Sri Prasad, collaborating with Ajith for the first time. It is scheduled to be released in the first week of December 2013.[13]
Marketing
Veeram's first-look teaser was released on 7 November 2013.[14] The video shows a few goons running with weapons in their hands. Then, the hero Ajith is shown in his trademark salt-and-pepper look with a blood scar on his face.
The potential collaboration between Vijaya Productions and Ajith Kumar was reported in November 2011, with speculation suggesting that Venkata Ramana Reddy wanted to commemorate his late father B. Nagi Reddy's 100th year since birth with a film project. Siva, who had made his debut in Tamil films with the2011 film Siruthai, was noted as a potential candidate to direct the film, while Anushka Shetty was initially reported to play the female lead role.[2] Subsequently, in early December 2011, Ajith signed on to play the lead role in the venture, with a poster released confirming Siva's participation, noting that Vetri and Yuvan Shankar Raja would be cinematographer and music composer, respectively.[3] Devi Sri Prasad later replaced Yuvan, while Kasi Vishwanathan was signed as editor and Bharathan and Boopathy Raja as story writer. Production for the film was put on hold until Ajith completed Billa 2 (2012) and a significant portion of Arrambam (2013). The film was widely publicized for a 2014 release coinciding with Thai Pongal.
Casting
Alongside Ajith, it was noted that four young actors would appear as his brothers in the venture. Vidharth, who rose to fame with his role in Mynaa, was signed on for the film after discussions with Prasanna were unsuccessful.[4] Suhail Chandhok, brother of former Formula One racer Karun Chandhok, was signed on for a role after Ajith was impressed with a short film that Suhail had featured in.[5] [6] Munish, who appeared in Naanga, and Bala were also selected to play Ajith's brothers. Santhanam, who featured in a pivotal role in Siva's previous film, was also chosen to play a supporting role in the film. Tamannaah was chosen to play Ajith's pair[clarification needed] in the film, marking her comeback to Tamil films after a three-year sabbatical. Vishakha Singh was approached to play Vidharth's pair in the film but her refusal subsequently meant the producers opted for Manochitra, who was previously seen in Aval Peyar Thamizharasi (2010), while Abhinaya was signed for another lead role.[7] Vidyullekha Raman was signed to be Santhanam's pair for a third film.[8] Jayaprakash, Jayaram and Rajeev Govinda Pillai were also initially reported to be a part of the cast, though a later press release did not confirm their participation.[9] Kannada actor Avinash agreed to play a character "who, due to poverty, has become vengeful and is willing to do anything wrong for his own benefit".[10]
Filming
A press note was released on 4 April 2013 announcing the start of the filming stage of the project, whilst also clarifying the cast and crew.[11] The first schedule for the film began the next day in Hyderabad and went on for two weeks and more. The film was initially rumoured to be titled as Vetri Kondaan or Vinayagam Brothers before finally confirming Veeram, squashing all rumours. Veeram shoot was completed on 2 November 2013.[12]
Music
The film's soundtrack was composed by Devi Sri Prasad, collaborating with Ajith for the first time. It is scheduled to be released in the first week of December 2013.[13]
Marketing
Veeram's first-look teaser was released on 7 November 2013.[14] The video shows a few goons running with weapons in their hands. Then, the hero Ajith is shown in his trademark salt-and-pepper look with a blood scar on his face.
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